Jessica Cunningham rivals Pamela Anderson as Baywatch gets even racier than ever

The Celebrity Big Brother star Jessica Cunningham gave beach-goers an eyeful in a swimsuit in the best Baywatch impression that was so high-cut, it almost looked painful.

Rocking the all-in-one look with tortoiseshell sunglasses and tousled hair, it's fair to say the reality star knew what she was doing.

With her long legs and toned figure on display for all to see, Jess made sure she wouldn't go unnoticed, in the one-piece, which embodied Pamela Anderson's Baywatch days.

“I'm dating three men”Jessica Cunningham

It was a daring look as the swimsuit gave her no place to hide, but the 29-year-old seemed to take it all in her stride.

The former Apprentice star strolled along the beach, pausing at times to look into the distance. Not afraid to get wet, the bubbly TV star splashed around in the water.

Jess — who shocked CBB housemates with the revelation she was dating not one, but three men — was alone for the beach day.

However, after these pictures, we doubt she'll need to worry about finding a man.

Jessica talked about her romantic exploits with housemate Nicola McLean, the mum-of-three revealed: "They're not serious — two of them know I’m seeing three of them. The other one doesn’t."

"I’m not having sex with all three of them — maybe a couple! I’m very straight with where everyone stands. I don’t want to commit," she added.

Before entering the house, Jess enjoyed a fling with Apprentice co-star Courtney Wood.

Speaking to New! magazine about their romance, the flirty TV starlet said: "Our connection is more than that [sex]. When we’re together we have such a giggle."

However, it seems Courtney was soon forgotten in the house, as Jess joined the gaggle of girls attracted to Calum Best.

But the crush wasn't all fun, as fellow housemate Chloe Ferry — who made no secret of the fact she wanted the tattooed model — was "raging" when she discovered Jess liked him too.

Speaking on her exit night, Jess told Emma Willis it was Calum's charm that hooked her.

"He's not my type but when you get to know him he's got depth. Not when I got first got in there, but the more we got to known him. He's charming," she explained.

Despite flirting with several of the girls the CBB house, Calum has since said he found the female attention "awkward".

And it seems there may be a reason for that, as shortly after his eviction, the male model reached out to ex-girlfriend Lindsey Pelas.

The pair were — who started dating last summer — were said to have split up shortly before the Channel 5 series kicked off, with Calum eager to enter the house a single man.