Jemma Lucy stipped to undies for Saint Couture in a nipple flashing risqué photo session.

The controversial Ex On The Beach beauty Jemma Lucy has teamed up with Saint Couture for their latest underwear campaign.

Bad gal Jemma had no problem stripping off to the bold garments, the tattooed babe oozes sex appeal, posing up a storm for the camera.

In one shot Jem can be seen exposing her perky behind to the world, while in another she teases her nipples as she rocks a statement black cap.

Meanwhile, a third shot sees the MTV gal slipping into a white set which allows her to flaunt her more than ample assets.

But it isn't just about boobs and bum.

No, Ross Worswick also stars in the shoot, showcasing his impossibly ripped physique.

Draping himself over a classic four poster bed and armchair, Jasmin Walia's ex smoulders in the snaps.

Jemma is thought to be dating former Geordie Shore star Chantelle Connelly after being spotted locking lips on a trip to Manchester.

The PDA came just days after the girls did a naked shoot together.

And while the snaps went down a treat with fans, one person who was less than impressed was Gaz Beadle.

Taking to Twitter he ranted: "So funny when you see a pic of 2 people who you know hate each other acting besties so many fake people these days."

Quickly replying, Jem lashed back: "So so jel cos we look bangin' together."